Marketing Content Specialist

Visual Knowledge Share Ltd (VKS) is looking for a passionate and dynamic Marketing Content Specialist who will handle internal and external communications. This individual will develop website and product-related content such as blog posts, case studies, white papers and more. They will also write communication material, such as press releases, feature articles, brochures and other content.

Your Role

  • Create website content, blogs, use cases, publications, technical documentation, newsletters and more;
  • Research and optimize keyword for maximum visibility by target audiences;
  • Support the launch of new products and releases of existing products and the cross-functional implementation;
  • Develop product-specific content for target personas at different stages of their buyer journey;
  • Identify, build and maintain relationships across media, customers, and partnerships
  • Support integrated marketing campaigns and coordinate with various stakeholders on the marketing team to achieve campaign goals;
  • Understand the challenges of different sales teams and develop collateral tailored to each of them;
  • Work cross-functionally with sales, product management, and customer support;
  • Monitor industry publications, social media, and websites to track recent developments in the market and recommend events and contests to increase company visibility;
  • Coordinate with translation companies to offer content in a variety of languages.

Skills & Requirements

  • Bachelor's degree in Marketing, English, Communications or similar field;
  • 2-4 years of professional experience in producing marketing content in English;
  • Strong knowledge of optimizing Search Engine strategies and online marketing campaigns;
  • Experience with SEO ranking factors, guidelines, analytics, algorithms, techniques and tracking tools;
  • B2B marketing experience, preferably in technology;
  • Manufacturing / Industrial / IoT / Industry 4.0 experience is preferred;
  • Highly organized and detail-oriented;
  • Quick learning mindset in a multi-disciplinary environment;
  • Experience writing, editing and crafting content;
  • Experience in Google Analytics and Google AdWords is optional;
  • Independent, proactive individual who also works well in teams;
  • Strong sense of responsibility and commitment;
  • Ability to prioritize, multi-task, and manage assigned work to critical project timelines in a fast-paced, constantly changing environment;
  • Preference given to multi-lingual (ex: English, French, German) candidates.

What other companies call this role:

  • Product Marketing Specialist
  • Digital Marketing Specialist
  • Content Writer

MODALITIES

  • Position: Permanent
  • Start date: As soon as possible
  • Indemnities: To be discussed
  • Work schedule: 40 hours/week, flexible
  • Place of work: 1241 Cascades St., Chateauguay, Quebec, Canada J6J 4Z2

Can’t wait to hear from you! Come create with us, email your resume to: career@vksapp.com.

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